There is a Twitter feed placed over the entire left side of the program so that you can keep an eye on news concerning Ubisoft, video games, and various other gaming platforms (PC and consoles). There are four buttons which allow you to access your games, Win (and your Uplay Units), free games, and finally the Uplay Shop. Uplay is presented in a nice and friendly interface which has evolved a lot over its many versions. New features in version 3 include the activation of simplified games, and the new download list makes it more and more convenient. Uplay is, however, very easy to use and highlights the information you need most.
It makes you miss having a simple desktop shortcut, a much easier and faster way to start a game. Having to always go through a client to access PC games may seem annoying at first. Uplay also offers free content which includes games like Trackmania Stadium, Anno Online, and even Might & Magic: Duel of Champions.
Uplay is also an online video games store through which you can buy and pre-order Ubisoft games, as well as games from some of its partner developers. This, for example, can help you to complete a particular level of a game or reach a certain level in multiplayer mode. Through Uplay units, it's possible to unlock content for your games by performing certain actions while playing. Uplay has a rewards system via Win, and keeps track of your progress. Uplay also lets you add friends so that you can send messages, but more specifically, so that you can invite them to participate in online games. The client is responsible for verifying any available updates for your games and installing them before you start playing so that you get the best possible experience. With Uplay, you can access your entire library of Ubisoft video games (Assassin's Creed series, Far Cry 3, Call of Juarez).
It's pretty much impossible for you to start playing without going through Uplay (and without creating an account). Following the installation of a game, you are asked to go through Uplay to activate your product key and start the game. Uplay is a mandatory gateway for playing PC versions of certain Ubisoft games you may have bought, either in boxed or digital versions. It offers a similar experience to other gaming platforms like Valve's Steam or Origin by Electronic Arts. Uplay is Ubisoft's PC client that allows you to purchase, download, and play Ubisoft games.
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